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100 Product Managers Interview with Matt Moreno from Chicago Bulls

Oct 24, 2017

Episode 42: “First and Foremost, a Fan” with Matt Moreno, Chicago Bulls

By: Suzanne Abate @suzanneabate

Matt Moreno exemplified the country-boy-turned-city archetype, moving to the big city of Chicago to pursue his love for design.

The only problem: turned out he couldn't draw very well.

Luckily for Matt, computer graphics design was an emerging discipline at the time and he found a way to create instead through web design, a path that led him to his first full-time job right out of school.

One evening, while scouring the website of his favorite basketball team, Matt made a click of the mouse that would forever change his course: he applied online to work with The Chicago Bulls.

Nearly ten years later, Moreno has evolved from Web Developer to Senior Product Manager, a title shift that reflects his personal contributions in leading the popular sports team toward a product mindset and a suite of digital assets in service of delivering legendary fan experiences.

Tune in below to hear Matt's story.

Also in this episode:

  • Practical advice for finding your dream job
  • The blessing (and the curse) of using your own products
  • Why you shouldn't be afraid to fail


Chicago Bulls - See Red

Richard Klein, the Chicago basketball club’s first owner, chose Bulls as the nickname for his team when it joined the NBA in 1966, becoming the league’s 10th franchise. The name denoted strength and power, and it tied in to the city’s meatpacking tradition and the Chicago Amphitheater’s (first home court of the Bulls) proximity to the famed Chicago Stockyards. The one-syllable directness of the Bulls was also in line with Chicago’s other team nicknames—Bears, (White) Sox, Cubs, and (Black) Hawks.

100 Product Managers began with a mission to interview one hundred active product managers in Los Angeles - from startups to enterprise. We didn't realize we were also pioneering the web's first consolidated and comprehensive resource for product management topics.