Sorry we missed you!

This contest is now closed. Thanks to everyone who participated. To get connect with future offers, follow @100productmgrs on Twitter.

- 100 PM

Dig Deeper Into The Curriculum

No, thanks
Request Syllabus

By providing us with your email, you agree to the terms of our Privacy Policy.

What's Stopping You?

When you join the 100 PM community you’re instantly part of an inclusive conversation about hot product management topics. Get our weekly podcast and winning articles direct to your inbox.

Not today.

By providing us with your email, you agree to the terms of our Privacy Policy.

Fresh ideas about business, technology and design for product managers.

  • You are the Leonardo da Vinci of Product Management

    How many times have you heard a product manager described as being a “jack of all trades, but master of none?"

    Have you ever heard your own PM job characterized as having “all of the responsibility, but none of the authority?"

    While not particularly optimistic assessments, perhaps, there is good news:

    You are the Leonardo da Vinci of product management!

  • An Interview with Kevin Steigerwald, Chief Product Officer at Notion

    A video interview with the Chief of Product at Notion, a powerful dashboard analytics tools for PMs.

  • What to Do Once You've Broken Into Product Management

    There’s a lot of great advice out there for folks looking to move into product management roles. In fact, we contribute a lot to this very conversation in a regular segment of the 100 PM podcast called “get the job, learn the job, love the job.”

    This post focuses on what to do after you’ve broken into Product Management.

  • An Interview with Dan Podsedly, VP Product at Pivotal Tracker

    A video interview with the VP of Product for Pivotal Tracker:

    • Lessons for moving your product from free to paid
    • The importance of small teams
    • Why Pivotal Tracker is more relevant after 10 years than ever before
  • (Mostly) Everything I’ve Read About Product Management in Less Than 300 Words

    Know your value prop.

    Product managers deliver the most value by being able to empathize with the user and represent their needs, galvanize teams, and most importantly, execute. Insanely sharp product sense coupled with the drive to deliver will help the team build and ship delightful products.

    Business first.

    Building and bringing products to market requires deep understanding of the business goals, vision, and culture. Delivering great product doesn’t happen in a vacuum...

  • How Product Managers Redefine the Term “CIO”

    We often hear that product managers are called the CEO of their product — meaning, they manage the end-to-end development and launch of their product. However, that seems to over-ascribe the authority of the product manager. After all, product managers don’t need to deal with shareholders and often times, do not directly manage the P&L or finances.

    Product managers are responsible for being the advocates for the users, having insanely sharp product sense, and helping the team and company ship the right products.

    To successfully execute the above, instead of calling product managers “CEOs”, I liken PMs to “CIOs” — Chief Influence Officers.

  • 5 Lessons I Learned About Building a Product-Focused Company with General Assembly

    Shortly after I took the Part-Time Product Management course at General Assembly, I founded Food Tribe.

    Fast forward one year later, and I can see exactly how the lessons I learned have directly impacted the creation of my business.

    Here's the five lessons I learned about building a product-focused company of my own.

  • How to Plan Product Features Using The Kano Model

    For most product managers in charge of planning the product roadmap, the task of determining which features to include and which to prioritize is a daunting one.

    Feature planning is made more difficult by pressures from designers who want an opportunity to showcase new user interface ideas and developers who may be motivated to execute the simplest possible version or be prone to over-complicating every detail.

    So how do you plan and prioritize features effectively?

    Try The Kano Model.

  • An Exclusive Interview with Nir Eyal, Author of Hooked: How to Build Habit-Forming Products

    In this exclusive 100 PM interview, author Nir Eyal talks about the Hook Model and when to adopt it in the product development process. The best-selling author also shares new insights about variable rewards and which products have him hooked.

  • An Introduction to the Hook Framework

    In his best-selling book Hooked: How to Build Habit-Forming Products, author Nir Eyal introduces a radical way for product builders to understand the science of behavior and architect winning solutions upfront.

    This article is a great introduction to the hook model and how product managers can use it to build habit-forming products.

  • 5 Unconventional Tips for Landing a Product Management Job (with No Experience)

    On the heels of some more general advice I recently gave to trepidatious career-changers, I wanted to share with you these five unconventional tips for landing a product management job – when you have “no experience.”

  • How to Select the Right Developer When You’re Not Technical

    How do you know what to look for when hiring a developer for your product if you aren't a technical person?

    The founders of The Development Factory share some expert tips for hiring right.

  • Business Model Design, for Beginners

    What’s your occupation?

    UX designer? Web developer? Digital marketer? Entrepreneur?

    If you’re working as a product manager or working toward a product manager position, chances are you’ve already built up some skills in design, tech or “business.”

    The parenthetical business is the scary umbrella term that, for many of us, encloses so many unknown and foreign concepts.

    Discover the basics of developing a business model for your product.

  • Why Ruthless Customer Segmentation is Key to Starting Up

    Not having a product is almost never the reason that product companies fail.

    They fail because they lack customers.

    -But isn’t lack of customers a job for sales and marketing to fix?


    Lack of enough customers is a job for sales and marketing. But only after you have a proven, repeatable process for selling your product to the right people.

    So how do you find the right people for your product?

  • The Fundamental Tension in Product

    In crafting products, there’s a tension between two dispositions.

    On the one hand, methodologies like lean startup and agile push us to regularly fit our product to the real world. By regularly running tests, validating demand, and shipping in small iterations, we can keep an up-to-date map of our product’s environment. Using market signals as a steering mechanism seems to be the surest way to create value.

    On the other hand, the most impactful products, don’t just react to their environment, they change it. Igniting real change, it seems, requires a leader’s unwavering commitment to a vision of how the world should be.

  • Lean & Fat Product Thinking

    When Steve Jobs died in 2011, I read Walter Isaacson’s biography. Jobs’ aggressive pushing of vision, against resistance from co-workers and the marketplace, seemed key to Apple’s unprecedented impact. To a lean extremist, the Steve Jobs phenomenon is pretty confusing. My bias was to be adaptive to marketplace signal, not to ignore it. As someone with my own dreams of changing the world, I admired Steve Jobs. Yet, I espoused a doctrine that made his success unintelligible. In retrospect, I’m amazed by how long I lived with this contradiction.

  • The Subtext You're Missing re: Problem / Solution Fit

    The best products are a valuable solution to existing problems.

    The products we embrace most readily are the ones that make our lives (insert adjective here) fitter, happier, more productive.

    Great products scratch us where we itch.

  • You Can't Fake Value

    These days everybody wants to “start a Startup.”

    If you follow publications like Tech Crunch and Wired, you might have the impression that the only thing standing between you and Series A funding or a billion-dollar buyout is getting your product built.

  • Demystifying the Lean Startup

    These days it seems I’m known less for my role as co-founder and CEO of The Development Factory — where we help conceive, design and build more than 80 products a year for brands and entrepreneurs — than I am for my role as Product Management Instructor at General Assembly.

  • Why Every Startup Needs “Pillar People” First

    Entrepreneurs make really bad hiring decisions. I know because I’m one of them.

    And now I’m going to tell you why. But first, a very quick backstory.

  • The Anatomy of The Product Brief

    With all of the Product Management roles I've held, it's been tough to get the Product Roadmap process just right. Employees and clients want to see the roadmap, and once a quarter might not be enough; some people don't know what to expect with a feature that's listed on the roadmap; others don't understand what goals each of the features or themes align with.

  • What is Product Management Anyway?

    If you’re new to technology or new to 100 PM, you might naturally be asking the question, What is product management?

    Great question!

    Before I tackle a longer form explanation, let me offer you a short version ...


100 Product Managers began with a mission to interview one hundred active product managers in Los Angeles - from startups to enterprise. We didn't realize we were also pioneering the web's first consolidated and comprehensive resource for product management topics.