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You Don't Know What You Don't Know

with Mark Bertrand of Sprout Social
Oct 11, 2017
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You Don't Know What You Don't Know | 100 PM
You Don't Know What You Don't Know | 100 PM

Mark Bertrand took a hard left on his path to getting a finance degree.

"I wanted to build things," he says, before telling me the story about his first product venture - an aggregator site for helping contractors get plans printed. He invested a small sum of money to hire an initial developer, and then when the funds ran out, took over the maintainance and taught himself to code in .NET.

Mark is the first to admit that he didn't know anything about the technical stuff back then. But his story shines a light on his enterprising side, a quality that serves him well today as Senior Product Manager of Growth at Sprout Social.

Much of Bertrand's journey, from his early contributions to Chicago's tech startup scene to the reconditioning of Sprout's mobile app through scaling Growth from a team of one, has been about learning on the job.

Mark sat down with 100 PM to share advice on organizing your first dev team (mostly as a survival tactic for fostering better team relations), creating value for customers in the first 30 days, and why PMs need to know their shortcomings.

The interesting thing about being a product manager in general is that you don't manage anybody. Mark Bertrand

Also in this episode:

  • Scaling a team from zero
  • What PMs should know (or not) about Sales & Marketing
  • How to be entrepreneurial in a large organization

Tune in below.

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Sprout Social

Sprout Social is built on the idea that the world is better when businesses and customers communicate freely. They help streamline and enhance those conversations—with customers, prospects and enthusiasts. The platform is packed with handy features but stays out of the way to let brands easily engage with people and build lasting relationships.
About Chicago

Chicago, on Lake Michigan in Illinois, is among the largest cities in the U.S. Famed for its bold architecture, it has a skyline punctuated by skyscrapers such as the iconic John Hancock Center, 1,451-ft. Willis Tower (formerly the Sears Tower) and the neo-Gothic Tribune Tower. The city is also renowned for its museums, including the Art Institute of Chicago with its noted Impressionist and Post-Impressionist works.