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100 Product Managers Interview with Liz Armstrong from Story Producer

Dec 6, 2016

Episode 19: “Success is Not a Perfect Story Arc” with Liz Armstrong, Story Producer

By: Suzanne Abate @suzanneabate

We spend a lot of time on the 100 PM podcast talking about strategies for managing product. But what if your product is content? What if content is part of your growth strategy? How do you bring great content content to life and with integrity?

Content-as-product is the topic of Episode 19, and our guest and guide is Liz Armstrong - a seasoned journalist and story producer who has spent equal time in the underbelly of Las Vegas and Chicago as she has in the editing suite for brands like Lulu Lemon, VICE, Nike and Hulu.

Tune in below for a delightful exploration of "lean content" and product as a distribution model for storytelling.

Also in this episode:

  • The art of faking it til you make it
  • How content really gets made (the good, the bad and the ugly)
  • Pros and cons of insourcing content production

Listen below or subscribe to the podcast on iTunes.


Story Producer - Writer, Story Producer, Consultant

More than a decade of formal journalism experience at newspapers and magazines informs Liz Armstrong’s storytelling for page and screen. A writer, producer, and story consultant in Los Angeles, she’s worked with VICE, Hulu, Rockefeller Foundation, Nike, Jaguar, Lululemon, and many more. Her observations on aesthetics and identity are part of a university curriculum on pop culture writing, and in her spare time she studies tarot and plays the sax.

Check out the Latest Interview

100 Product Managers began with a mission to interview one hundred active product managers in Los Angeles - from startups to enterprise. We didn't realize we were also pioneering the web's first consolidated and comprehensive resource for product management topics.