We spend a lot of time on the 100 PM podcast talking about strategies for managing product. But what if your product is content? What if content is part of your growth strategy? How do you bring great content content to life and with integrity?
Content-as-product is the topic of Episode 19, and our guest and guide is Liz Armstrong - a seasoned journalist and story producer who has spent equal time in the underbelly of Las Vegas and Chicago as she has in the editing suite for brands like Lulu Lemon, VICE, Nike and Hulu.
Tune in below for a delightful exploration of "lean content" and product as a distribution model for storytelling.
Also in this episode:
- The art of faking it til you make it
- How content really gets made (the good, the bad and the ugly)
- Pros and cons of insourcing content production
Listen below or subscribe to the podcast on iTunes.