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100 Product Managers Interview with Bettina Elstro from Product Managers Association - LA

Nov 8, 2016

Episode 15: “Keeping Right Relations” with Bettina Elstro, Product Managers Association - LA

By: Suzanne Abate @suzanneabate

Bettina Elstro was once described as a "startup wolf in enterprise clothing."

The description is fitting because while her resume is an endless parade of senior product roles at e-commerce, accounting and HR software giants, her personal style is one of disruption.

What else would you expect from woman who got her start in technology building out a fantasy football application and trading ad revenue for beer money?

Bettina is also among the core team of the Product Managers' Association of LA - a growing PM community with over 2000+ active members.

In this episode:

  • A plea for female product managers to join the fun (and the uncensored truth about why the field is still male-dominated)
  • Why you can't be commitment-phobic when roadmapping enterprise products
  • Seeking wisdom in the fountain of youth, Neko Atsume and Venmo

Tune in below or subscribe to the 100 PM podcast and never miss an episode.

If I don't know why I'm doing something because someone's just asking for it, and I'm just building a solution without really understanding what problem I'm solving for, then yeah, I've definitely made those mistakes, and those are mistakes that I will not make again. - Bettina Elstro


Product Managers Association - LA - Networking and Learning for Product Managers

Founded in 2012 as a small meetup group, PMA LA has grown to a membership community of 2000+ professional product managers. Their mission is to provide learning and networking opportunities and great events for the community. The group is free to join and open to all digital innovation and management professionals.

100 Product Managers began with a mission to interview one hundred active product managers in Los Angeles - from startups to enterprise. We didn't realize we were also pioneering the web's first consolidated and comprehensive resource for product management topics.