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100 Product Managers Interview with Armen Daniyelian from Lamps Plus

Aug 10, 2016

Episode 3: “Just Do It” with Armen Daniyelian, Lamps Plus

By: Suzanne Abate @suzanneabate

Armen Daniyelian doesn’t mind that our recording room is a little chilly — 

“I’m Russian, so I’m used to it.”

Actually Armen was born in Armenia.

“I was two years old and I’d given up living in Armenia. I said, no more. Let’s move to Belarus.”

But it was the tech jobs in Silicon Valley that ultimately brought Mr. Daniyelian to Los Angeles, via the bay.

It’s very different from any other environment. You can compare the people of Los Angeles to the people of New York. You can compare the cities. But Silicon Valley is like something set aside from the rest of the world. - Armen Daniyelian

We sat down recently to talk about the little known digital world that drives the nation’s largest lighting retailer, Lamps Plus.

But that’s not all.

In this third episode we got down to the root of what makes running startups so exhilarating, why product managers are just like CEOs (but without the power) and why “just doing it” is sometimes the best tech education you can give yourself.

Tune in for all this plus the scoop on:

  • Why the best PM jobs aren’t usually listed under “Product Manager”
  • What the biggest challenge to managing offshore dev teams really is (hint: it’s not language or time zone)
  • The danger of idealizing Steve Jobs

Meet Armen:


Lamps Plus

With over 40 locations, Lamps Plus is the nation's largest lighting retailer and a pioneer of digital customer experiences from online e-commerce to in-store customization kiosks and social platform printing integrations.

100 Product Managers began with a mission to interview one hundred active product managers in Los Angeles - from startups to enterprise. We didn't realize we were also pioneering the web's first consolidated and comprehensive resource for product management topics.