We often hear that product managers are called the CEO of their product — meaning, they manage the end-to-end development and launch of their product. However, that seems to over-ascribe the authority of the product manager. After all, product managers don’t need to deal with shareholders and often times, do not directly manage the P&L or finances.
Product managers are responsible for being the advocates for the users, having insanely sharp product sense, and helping the team and company ship the right products.
To successfully execute the above, instead of calling product managers “CEOs”, I liken PMs to “CIOs” — Chief Influence Officers.