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How to Sell Product You Can't See

with Andrew Kirchner of Inspire
Nov 02, 2016
14
Back to Podcasts
14
How to Sell Product You Can't See | 100 PM
00:00
How to Sell Product You Can't See | 100 PM

His title is Director of Product and Strategic Market Development, but Andrew Kirchner is much more a crusader for clean energy than any job title could do justice to.

"I went to law school. I had a stint as an environmental prosecutor where I was chasing down people who polluted lakes or tire factories or things of that nature. I realized pretty quickly that I was too backwards looking. It wasn't going to be building a more sustainable future. It was going to be trying to punish people who fifteen years ago committed some ill, which is a valuable task, but for me it was how can I make a difference in this mission in a forward-looking way? How can I build the companies of the future that are going to address climate change, that are going to address resource scarcity."

Andrew is telling me this - as well as giving me tips on how to train for a marathon - from a tech campus in Santa Monica, where his company Inspire is co-headquartered (their other office is in Philadelphia).

Inspire is making incredible strides to bring renewable energy into homes across America. But its big vision is to disrupt regulated markets with low costs to consumers, better service and big returns on home investments.

The biggest challenge Andrew and his team face today is learning how to leverage effective Product Management strategies to roadmap, market and sell "invisible" services.

In today's conversation, we talk about the Swiss Army approach to getting hired and six other Product Manager molds, Andrew's best friend "Eric," as well as how to deploy experiments when there's no code involved and "humble Product Management."

Tune in to the whole conversation below or subscribe on iTunes.

It's such an important question. The first thing I would say is let that passion seep through. Work your network, take every meeting you can get your hands on, and just let that passion be clear. Andrew Kirchner on leveraging your personal mission to help you land a product management job.

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Inspire

Inspire provides you with access to clean power that is good for your home, your wallet and the environment.
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Los Angeles is a sprawling Southern California city and the center of the nation’s film and television industry. Near its iconic Hollywood sign, studios such as Paramount Pictures, Universal and Warner Brothers offer behind-the-scenes tours. On Hollywood Boulevard, TCL Chinese Theatre displays celebrities’ hand- and footprints, the Walk of Fame honors thousands of luminaries and vendors sell maps to stars’ homes.